Question


Which of the following statements about advertising is most accurate?
A. Advertising can communicate specific product benefits to prospective buyers.
B. Advertising has limited control as to when and where an advertisement will be used.
C. A key advantage of advertising is its ability to use customized interactions.
D. Advertising can be a very effective "attention getter" especially for new products, but has little impact for repeat purchases.
E. Advertising is one of the least costly forms of promotion because it reaches a mass market.

Answer

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