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Question
Which of the following statements about advertising is most accurate?
A. Advertising has limited control as to when and where an advertisement will be used.
B. Advertising allows a firm to reach a mass market.
C. A key advantage of advertising is its ability to use customized interactions.
D. Advertising can be a very effective attention getter for new products, but has little impact for repeat buys.
E. Advertising is one of the least costly forms of promotion because it reaches a pretested market.
Answer
This answer is hidden. It contains 80 characters.
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