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Question
Which of the following statements about are perceptual benefits conveyed by a product's packaging and labeling is NOT true?
A. Global brands can benefit from country of origin or manufacturer perceptions since consumers tend to hold ethnocentric stereotypes about country-product pairings that they judge best.
B. Packaging and labeling have been shown to enhance brand recognition and facilitate the formation of strong, favorable, and unique brand associations.
C. Package inserts are the primary way the legal requirements for the conveyance of information are satisfied.
D. Changes in packaging and labeling can uphold a brand's image in consumers' minds.
E. The color, shape, and graphics of a package or label distinguish one brand from another.
Answer
This answer is hidden. It contains 147 characters.
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