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Question
Which of the following statements about culture as an influence on consumer buying behavior is true?a. A firm that understands the culture it is selling to has just as great a probability of selling its product as a firm that has no understanding of the culture.
b. Some fear the proliferation of the Internet will increase cultural heterogeneity.
c. Language is an important aspect of culture.
d. Core values remain the same for all cultures.
e. All of the statements about culture as an influence on consumer buying behavior are true.
Answer
This answer is hidden. It contains 171 characters.
Related questions
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b. lead generation
c. sales presentation
d. the close procedure
e. moving through the sales continuum
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b. uses a "lone wolf" approach to selling
c. sells advice, assistance, and counsel rather than products
d. uses short-term follow-ups, which focus on product delivery
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b. Traditional selling uses short-term follow-ups that focus on product delivery.
c. Traditional personal selling takes a team approach to the account.
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b. win-win selling
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a. electronic data interchange (EDI)
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