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Question
Which of the following statements about direct mail marketing is most accurate?
a. With the increasing popularity of e-marketing, direct mail marketing has become obsolete.
b. Sales letters are usually part of multichannel marketing campaigns.
c. In terms of response rates, e-mail marketing is more effective than direct-mail letters.
d. Virtual mail appears to have a greater emotional impact than tangible mail.
Answer
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Related questions
Q:
Tamara has submitted several rsums and anticipates receiving calls regarding interviews. To ensure that she makes the best first impression, she should ________.
a. inform her children that they must answer the phone promptly to avoid missing any job calls
b. answer all calls on the first or second ring to avoid missing the opportunity to speak to a prospective employer
c. allow calls from unfamiliar numbers to go to voice mail and call back after she has had time to gather her thoughts
d. use a generic computer-generated voice-mail message to ensure that her outgoing message sounds professional
Q:
Which of the following is an example of a behavioral interview question?
a. Who in your life has most inspired you and why?
b. An irate customer is demanding her money back. How would you handle the situation?
c. Tell me about a time when you solved a difficult problem.
d. Describe your ideal work environment.
Q:
During the job interview, you are asked What is your greatest weakness? What is the best way for you to respond?
a. Tell the interviewer that you are a perfectionist.
b. Reveal several employment weaknesses that you have to prove your integrity.
c. Mention a previous weakness and demonstrate how you have corrected it or learned from it.
d. Say that you can't think of a weakness at the moment.
Q:
After writing a follow-up message to thank your interviewer, your next step should be ________.
a. alerting your references that they may be contacted
b. sending a small gift to the receptionist to show your appreciation
c. calling the company's human resources department to learn more about your competitors for the available position
d. waiting at least one month for a call of acceptance or rejection
Q:
Hannah has been offered a retail management position and will now be negotiating for her salary. What advice would you give her?
a. Say that you currently earn more than you do to try to get a higher salary offer.
b. Consider the entire compensation package when negotiating salary.
c. Make the first salary offer to show the employer that you've done your research.
d. Accept the first salary offer because it might be decreased if you try to negotiate.
Q:
Following an interview for a position you thought was a perfect fit, you learn that you did not get the job. Which of the following should you do?
a. Send a rejection follow-up letter that says you're disappointed but still interested.
b. Post on social media that you're holding out for a job with that company.
c. Do nothing because contacting the employer again will make you appear desperate.
d. Call the employer once or twice a week for the next few months to see if a position is available.
Q:
What is the best answer to the interview question Why do you want to work for us?
a. Because I heard that you pay really well and offer a solid benefits package.
b. I really need a job so that I can pay my bills and support my children.
c. Everyone says that you treat your employees really well and provide a laid-back work environment.
d. Your high-quality products and your commitment to our community are impressive, and I would like to be a part of helping you meet your goals.
Q:
Which of the following is an example of a situational interview question?
a. If you were aware that a coworker was submitting false data, what would you do?
b. What is your ideal work environment?
c. What do you predict for the future of our industry?
d. Tell me about a time that you dealt with confidential information.
Q:
Yasmin knows that nonverbal messages can create powerful impressions on people during a job interview. What should she do to ensure that her nonverbal behavior impresses her interviewer?
a. Chew gum because doing so will make her look casual and relaxed.
b. Avoid direct eye contact to show respect to the interviewer.
c. Turn off her smartphone before the interview.
d. Smile the entire time to demonstrate her friendliness and enthusiasm.
Q:
Lori sent her rsum to a company she would really like to work for. It has been several weeks, and she hasnt heard anything. Which of the following would be the most effective opening of her rsum follow-up message?
a. Since I did not receive a response to my rsum, I am submitting it again.
b. Please know that I am still interested in an administrative support position at TKG, Inc.
c. My first rsum did not contain all of my relevant qualifications.
d. Is your company still open and hiring?
Q:
Which of the following is the most effective way to gain practice interviewing?
a. Schedule as many interviews as possible, even if you don't want the positions.
b. Participate in campus mock interviews.
c. At the end of an interview, ask the employer what you could do to improve.
d. Watch interviews on YouTube and take notes.
Q:
The most common type of hiring/placement interview is the panel interview.a. Trueb. False
Q:
If you dont understand a question asked of you during an interview, just answer it the best you can. Asking for a question to be repeated or clarified will make it look as if you werent listening.
a. True
b. False
Q:
Employers often hire people who present themselves well instead of others with better credentials.
a. True
b. False
Q:
Tell me about a time when you showed initiative and took the lead is an example of a behavioral interview question.
a. True
b. False
Q:
If you are turned down for a position that you believe was a good fit, employment specialists recommend writing a rejection follow-up letter to the potential employer.
a. True
b. False
Q:
One benefit of researching a company before an interview is that you may uncover information that convinces you that you would not want to work for the company.
a. True
b. False
Q:
Lewis is being interviewed for a job by a panel of four interviewers. When answering each question, he should maintain contact only with the person who asks the question to show his focus.
a. True
b. False
Q:
Indicate whether the statement is true or false.During salary negotiations, be sure to get the agreed-upon amount in writing.a. Trueb. False
Q:
As a job applicant, you should be prepared for different types of interviews. List and describe three of the interview types discussed in the chapter and cite the specific purpose of each.
Q:
In an interview for a position in your field, the interviewer is using situational and behavioral questions to test your thought processes and to find out how you have reacted in specific situations. For each of the following two questions, write your response as you would deliver it in the interview, using strategies discussed in the chapter.
Q:
Assume that a friend has an important job interview next week and has come to you for advice. List and explain five tips you would give your friend to prepare effectively.
Q:
Fill in the blank in the following sentence:
If asked to indicate your desired salary on an application, it is best to write ________ (or Open) rather than specify a number.
Q:
Fill in the blank in the following sentence:
________ questions help employers test your thought processes and logical thinking by giving you a hypothetical scenario and asking how you would handle it.
Q:
Fill in the blank in the following sentence:
Prepare for ________ questions, such as Tell me about a time when you solved a difficult problem, by reflecting on success stories.
Q:
If an interviewer says Tell me about yourself, what is the best way to respond?
a. Give the interviewer a brief chronological history, beginning with when and where you were born.
b. Briefly discuss educational, professional, or business-related strengths.
c. Provide a few personal or humorous references to get the interview started positively.
d. Tell several success stories, making sure to fill at least ten minutes of interview time.
Q:
Which of the following is considered the most opportune interviewing time?
a. Monday early morning
b. Tuesday mid-morning
c. Wednesday at noon
d. Friday afternoon
Q:
Max has just accepted a full-time position over the phone. What is the best thing for him to do now?
a. Do nothing until he shows up the first day of work.
b. Write a job acceptance letter to confirm the details and formalize the acceptance.
c. Thank his employer on social media.
d. Visit the office several days before his official start date to show his eagerness.
Q:
Samara interviewed for a management position and was just asked back for a second interviewer with the head of the department. If she does well in this second interview, she will move on to an interview with the company president. What type of interview format is this?
a. Group interview
b. Stress interview
c. Sequential interview
d. Panel interview
Q:
You want to build your personal brand for your job search. Using the examples in your textbook as models, write a brief but engaging tagline that describes what you do and who you are. Then write a short elevator speech identifying the unique and meaningful contributions that you can make to a professional organization. Avoid beginning every sentence with "I" so that your speech is employer focused.