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Question
Which of the following statements about global brands is most accurate?A. A global brand has centrally coordinated marketing programs.
B. A global brand is marketed under different names but uses identical ads for all markets.
C. A global brand alters the product formulation or service for each geographical region.
D. A global brand delivers multiple benefits based on the GDP of each country.
E. A global brand is a collaborative effort among several different national firms.
Answer
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