Question

Which of the following statements about Hispanic buying patterns is most accurate?
A. Hispanics are often brand loyal and willing to pay a premium price for premium quality.
B. Hispanic buying preferences are strongly influenced by contemporary fads and fashions.
C. Hispanics are dubious about using advertising as an information source.
D. Convenience is an essential product attribute for Hispanic homemakers with respect to food preparation or consumption.
E. Uniquely Hispanic buying patterns have virtually disappeared over the past ten years due to increased assimilation.

Answer

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