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Question
Which of the following statements about market segmentation for organizational markets is most accurate?
A. Criteria for segmenting markets are the same whether the market is composed of consumers or organizations.
B. Both consumer markets and organizational markets use demographic, geographic, and behavioral bases to segment markets.
C. Psychographic criteria are just as important in segmenting organizational markets as they are in segmenting consumer markets.
D. Consumer markets use market segmentation criteria while organizational markets do not.
E. The greatest difference in market segmentation strategies between consumer and organizational markets is the number of employees employed in the segmentation process.
Answer
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