Question


Which of the following statements about penetration pricing is most accurate?
A. Penetration pricing is a profit-oriented approach to pricing.
B. Penetration pricing is a cost-oriented pricing method.
C. Penetration pricing encourages competitors to enter a market.
D. Penetration pricing is more effective in a marketplace with price-sensitive consumers.
E. Penetration pricing usually precedes a skimming pricing.

Answer

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