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Question
Which of the following statements about product line extensions is most accurate?
A. A product line extension strategy typically leads to increased advertising costs compared with creating a new brand name.
B. There are no risks associated with a product line extension strategy.
C. When the Clorox Company joins with Kroger supermarkets to advertise Clorox products in a local newspaper, it is engaged in a product line extension.
D. A product line extension is a form of multiproduct branding.
E. A product line extension is a form of multibranding.
Answer
This answer is hidden. It contains 109 characters.
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