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Question
Which of the following statements about product lines is most accurate?
A. An advantage of a narrow product line is the ability to have a greater gap between price points.
B. Product lines refer to consumer products; product mixes refer to industrial products.
C. An advantage of broad product lines is increased likelihood of access to large retail chain distribution.
D. A benefit of having a narrow product line is that it enables both consumers and retailers to simplify their buying decisions.
E. A broad product line reduces R&D costs.
Answer
This answer is hidden. It contains 145 characters.
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