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Question
Which of the following statements about specialty stores is true?a. Customers usually consider price to be the most important factor in their selection of a specialty store.
b. Customers at specialty stores are not concerned with the distinctiveness of the merchandise or the store's physical appearance.
c. Specialty stores typically avoid price wars.
d. Specialty stores are ineffective test markets.
e. A typical specialty store carries a wider assortment of specialty merchandise than department stores.
Answer
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Related questions
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c. sales presentation
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e. moving through the sales continuum
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d. uses short-term follow-ups, which focus on product delivery
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a. electronic data interchange (EDI)
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