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Question
Which of the following statements about the introduction stage of the product life cycle is most accurate?
A. It is preferable stimulate selective demand rather than focus on primary demand.
B. During the introduction stage, it is best to avoid a skimming pricing strategy.
C. During the introduction stage, it is best to avoid a penetration pricing strategy.
D. A firm should introduce the identical product at several different price points in order to gauge customer price sensitivity.
E. Because of large initial investment costs, industry profits often are initially negative.
Answer
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