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Question
Which of the following statements about the product life cycle as a pricing constraint is most accurate?
A. The newer a product is, the higher the price that can usually be charged.
B. The later in the product life cycle a product is, the higher the price that can usually be charged.
C. Once a product is considered nostalgic, the price will continue to rise indefinitely.
D. Fads will generally have only two price points - high and low - but the values of those price points usually be within 10 percent of each other.
E. Prices should not be changed until a product reaches its maturity stage.
Answer
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