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Question
Which of the following statements about the VALS framework is FALSE?A. Consumers are inspired by one of three primary motivations - ideals, achievement, and self-expression - that give meaning to their self or the world and govern their activities.
B. Consumers are motivated to buy products and services and seek experiences that give shape, substance, and satisfaction to their lives.
C. The VALS framework seeks to explain why and how consumers make purchase decisions.
D. The VALS framework identifies eight consumer segments.
E. A consumer's gender and age have a direct effect on placement within a VALS consumer segment.
Answer
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