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Question
Which of the following statements about using sex appeals in advertising is FALSE?
A. Sexual content is most effective when there is a strong fit between the use of a sex appeal in the ad and the image and positioning of the brand.
B. Sex appeals increase attention by helping advertising stand out.
C. Sexual content in ads do not always lead to changes in recall, recognition, or purchase intent.
D. Sex appeals can be found in almost any product category, from automobiles to toothpaste.
E. While sex appeals are remembered widely by viewers, they fail to draw initial attention.
Answer
This answer is hidden. It contains 109 characters.
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