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Question
Which of the following statements best describes the process of idea screening in new product development?A. It involves specifying the details of each idea's technological feasibility, its cost, how it can be marketed, and its market potential.
B. It is the process of selecting the most promising ideas to be further evaluated for feasibility.
C. It involves creating the first versions of products called prototypes which are used in further consumer testing.
D. It is the process of mass producing a new product so that consumers can avail it.
Answer
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