Question

Which of the following statements best describes the relationship between quality management and product strategy?

A) Product strategy is set by top management; quality management is an independent activity.

B) Quality management is important to the low-cost product strategy, but not to the response or differentiation strategies.

C) High quality is important to all three strategies, but it is not a critical success factor.

D) Managing quality helps build successful product strategies.

E) Companies with the highest measures of quality are no more productive than other firms.

Answer

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