Question


Which of the following statements best illustrates geographic segmentation?
A. GE builds a downsized microwave oven to hang under kitchen cabinets.
B. Del Monte offers a line of canned fruit with no added sugar or artificial sweeteners.
C. In China, KFC sells a spicier chicken the farther away its restaurants are from the coastal areas.
D. A fast food hamburger restaurant is only open for breakfast on weekdays and Saturdays but not Sundays.
E. A gourmet grocer advertises its services on a small-audience classical music station even though there is a much larger-audience rock station in the area.

Answer

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