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Question
Which of the following statements concerning customer defection rates is incorrect?a) Defection rates are determined by customer loyalty.
b) The longer a company holds on to a customer, the volume of customer-generated unit sales is greater and the average cost of each sale is lower.
c) Lowering customer defection rates allows a company to achieve a lower cost structure.
d) R&D should address the issue of customer loyalty in product development.
e) There is a positive relationship between length of time that a customer stays with the company and profit per customer.
Answer
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Related questions
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