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Question
Which of the following statements concerning evaluative criteria is most accurate?A. If the alternatives in a consideration set do not meet the requirements of the evaluative criteria, the entire decision process is usually discontinued.
B. Consumers often have several criteria for evaluating a single product.
C. Evaluative criteria represent objective rather than subjective attributes.
D. Evaluative criteria represent subjective rather than objective attributes.
E. Ultimately, the most important evaluative criterion is price.
Answer
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