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Question
Which of the following statements concerning source credibility is consistent with the textbook?
a. Source credibility is a generalized trait that means that a person with high credibility can be highly credible for a large range and variety of audiences.
b. Source credibility is an audience perception that must be established every time a person gives a speech to an audience.
c. Source credibility is an earned commodity that you get by having a known reputation, a good relationships with others, and respectability.
d. Source credibility is limited to the speech itself.
Answer
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