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Question
Which of the following statements describes an advantage to retailers associated with developing their own brands?a. Dealers must market the brand, thus cutting into the gross margin.
b. Higher gross margins are available on private brands.
c. Private brands, particularly those owned by discounters, are perceived to be of a higher quality.
d. Dealers often buy in large quantities and thus always have a ready supply.
e. Private brands are normally delivered more promptly by the manufacturer.
Answer
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Related questions
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a. lead qualification
b. lead generation
c. sales presentation
d. the close procedure
e. moving through the sales continuum
Q:
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b. uses a "lone wolf" approach to selling
c. sells advice, assistance, and counsel rather than products
d. uses short-term follow-ups, which focus on product delivery
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b. Traditional selling uses short-term follow-ups that focus on product delivery.
c. Traditional personal selling takes a team approach to the account.
d. Salespeople sell products not advice and assistance.
e. Proposals and presentations used emphasize pricing and product features.
Q:
Relationship selling is also called:
a. long-term selling
b. win-win selling
c. consultative selling
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c. mode of transportation to be used
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a. electronic data interchange (EDI)
b. distribution resource planning (DRP)
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_____ is the direct electronic transmission, from computer to computer, of standard business forms between two organizations. When this technique is used, orders can become virtually paperless, and information about the order is available to both firms.
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c. vertical marketing system
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Q:
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