Question

Which of the following statements is false?
a. good or excellent service recovery can actually result in increased customer loyalty
b. approximately 40% of customers who experience a problem with purchases of less than $5 will not do business with that company again
c. one service recovery guideline involves fair treatment for customers
d. service recovery refers to a process for returning a customer to a state of satisfaction after a service or product has failed to live up to expectations
e. all of the above are true

Answer

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