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Question
Which of the following statements is FALSE about attitudes?A. Marketers are primarily concerned with American core values when developing advertising messages.
B. Attitudes are learned.
C. Attitudes are shaped by one's values and beliefs.
D. An attitude results in responses that are consistently favorable or unfavorable way.
E. Personal values affect attitudes by influencing the importance assigned to specific product attributes.
Answer
This answer is hidden. It contains 385 characters.
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