Question

Which of the following statements is false concerning how a company should communicate after a crisis?
a. Crisis events are often chaotic, so management may begin the crisis response with a degree of ambiguity.
b. If a company is slow to respond, stakeholders may feel as though the company does not care about their needs or is not remorseful about the crisis.
c. It is better to wait until the company has a complete understanding of the crisis so that stakeholders will not be led astray by partial information.
d. The company should communicate how it plans to resolve the crisis.
e. The communication after a crisis is usually not handled in a completely effective or ineffective manner.

Answer

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