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Question
Which of the following statements is most accurate?
A. For some products, price influences the perception of overall quality, and ultimately value, to consumers.
B. A consumer's view of a product's value is always tied to quality.
C. A consumer's view of value is a function of his or her education and income.
D. Price plays only a small part in a consumer's perceived value of a product or service.
E. Price plays a large role in assessing value but a very minor role in assessing quality.
Answer
This answer is hidden. It contains 94 characters.
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