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Question
Which of the following statements is most likely to be true regarding the growth stage of a product life cycle?
A) The growth stage of a product life cycle comes after the maturity stage.
B) During the growth stage, demand for a product is typically replacement demand because incremental innovation has resulted in a new generation of the product.
C) In a product life cycle, the growth stage is followed by the embryonic stage.
D) During the growth stage, many consumers buy the product for the first time.
Answer
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