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Question
Which of the following statements is most likely to be true regarding the mature stage of a product life cycle?
A) In a product life cycle, the mature stage comes immediately after the embryonic stage.
B) A product in the maturity stage has yet to gain widespread acceptance because the consumers are unsure about the value proposition offered by the product.
C) During the mature stage, demand for a product is typically replacement demand because incremental innovation has resulted in a new generation of the product.
D) In a product life cycle, the mature stage is followed by the embryonic stage.
Answer
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