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Question
Which of the following statements is true about an international strategy?A.International strategy typically involves taking products first produced for foreign markets and then customizing them for domestic markets.
B.International strategy should be pursued by a firm if it manufactures a product that satisfies local, rather than universal, needs.
C.When a firm pursues an international strategy, the head office of the firm retains fairly tight control over marketing and product strategy.
D.Firms pursuing the international strategy tend to outsource their development functions such as R&D.
E.International strategy should be pursued by a firm only if it faces strong competition in foreign markets.
Answer
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Which of the following is true of the barriers to international communication?
A.Noise tends to increase the probability of effective communication.
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According to research, when do consumers usually use the country of origin as a cue when evaluating a product?
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B.When consumers lack detailed knowledge of a product
C.When an advertising campaign stresses the positive performance attributes of a product
D.When a limited number of messages compete with each other for consumers' attention
E.When a firm resorts to personal selling instead of mass media advertising