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Question
Which of the following statements is true of mass customization?
a. It involves the commercialization of a device, method, or idea that differs from existing norms.
b. Flexibility is manifested in mass-customization strategies that are becoming increasingly prevalent today.
c. It requires companies to align their operations around quality.
d. Goods and services produced by a firm through mass customization are available only in the country where the firm is located.
Answer
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