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Question
Which of the following statements is true of using marketing to shape perceptions and expectations?A. Preannouncements reduce excitement about a product before its release.
B. A firm that aggressively promotes its products loses its actual installed base and its perceived installed base.
C. A firm should avoid using vaporware if other vendors beat the firm to market and the firm fears that customers may select a dominant design.
D. A firm can signal its commitment to an industry by making substantial investments that would be difficult to reverse.
Answer
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Related questions
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What are the factors that determine whether switching to a new technology will benefit a firm?
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Once a new product design becomes a dominant design:
A. the product is no longer profitable.
B. it becomes difficult for competitors to imitate.
C. the architecture on which the industry can focus its efforts is destabilized.
D. the product design is adopted by the majority of producers.
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The path a technology follows through time is termed as technology trajectory.
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B. technological spillover
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A. agglomeration economies
B. incubator economies
C. virtual economies
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A. All externalities are negative in nature.
B. They are only borne by individuals responsible for creating them.
C. Technological innovation results in complete eradication of negative externalities.
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Technological innovations increase:
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B. product life cycles.
C. the time required for product development and introduction.
D. the production costs of multiple product variations.
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Technological innovation decreases the amount of output achievable from a given quantity of labor and capital.
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The influence of a dominant design can extend beyond its own technology cycle.
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A legally induced adherence to a dominant design is not possible.
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Network externalities cannot arise in markets that do not have physical networks.
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What are the factors that determine whether switching to a new technology will benefit a firm?
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How can the s-curves be used as a prescriptive tool? What would be the limitations of this approach?
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Once a new product design becomes a dominant design:
A. the product is no longer profitable.
B. it becomes difficult for competitors to imitate.
C. the architecture on which the industry can focus its efforts is destabilized.
D. the product design is adopted by the majority of producers.
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Iris is quite skeptical about new innovations and is most likely to adopt something new only after experiencing peer pressure to adopt the new innovation. However, she is not so risk averse that she will wait until all uncertainty of a new technology has been resolved; she is willing to accept a little uncertainty if her peers already use the product. Which of the following adopter categories does Iris belong to?
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B. it is providing a significant incentive to the owners of its previously developed consoles to buy the new console.
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A. introduce the new technology right away and increase its market lead while taking away profits from its existing line of smartphones.
B. delay introduction of the next generation product until profits have begun to significantly decrease for the existing line of smartphones.
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A. the firm must reduce its production capacity.
B. the firm should improve its efficiency to target the mass market.
C. the early majority market becomes saturated.
D. the early majority market is ready to buy the product.