Question

Which of the following statements is true with regards to switching costs?
A.Switching costs are the financial costs of switching to a new product or service
B.Switching costs are the financial and non-financial costs of switching to a new product or service
C.Switching costs are start-up costs incurred when replacing old technology
D.Switching costs are the financial costs incurred by the supplier to ensure that their current systems are operationally sound

Answer

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