Question

Which of the following statements regarding a marketing dashboard is most accurate?
A. The more text (words) that is displayed, the better it is for a marketing manager to identify trends, interpret the data, and take corrective actions.
B. A marketing dashboard very often includes 20 or more marketing metrics on the computer screen.
C. Marketing dashboards provide graphic displays of a product's performance, such as sales, website traffic, etc.
D. For accuracy, the marketing dashboard should be updated weekly.
E. Marketing dashboards often show key measures such as human resource turnover, strategy success, and societal well-being.

Answer

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