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Question
Which of the following statements regarding corporate vertical marketing systems is most accurate?
A. Corporate vertical marketing systems combine successive stages of production and distribution under shared ownership with all links in the marketing chain sharing title to the goods.
B. Corporate vertical marketing systems can use forward integration or backward integration but not both.
C. Corporate vertical marketing systems increase distribution costs.
D. Corporate vertical marketing systems result in increased capital investments and fixed costs.
E. Corporate vertical marketing systems are only effective with low-end consumer products.
Answer
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