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Question
Which of the following statements regarding global brands is most accurate?A. A global brand has dispersed marketing centers, each of which is responsible for a specific region.
B. A global brand is marketed under the same name in multiple countries.
C. A global brand alters the brand name for each dialect in a geographical region.
D. A global brand delivers multiple benefits to the GDP of each country.
E. A global brand is a collaborative effort among several different transnational firms.
Answer
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