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Question
Which of the following statements regarding odd-even pricing is most accurate?
A. Odd-even pricing is designed to give the consumer a better set of pricing alternatives.
B. Odd-even pricing can be used in conjunction with a skimming pricing strategy, but should not be used with a penetration pricing strategy.
C. Odd-even pricing does not work if the product is healthcare-related.
D. Overuse of odd-ending prices tends to mute its effect on demand.
E. Odd-ending prices are best used with large ticket items; it loses its effectiveness with moderate- to low-ticket items.
Answer
This answer is hidden. It contains 282 characters.
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