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Question
Which of the following statements regarding pricing constraints is most accurate?
A. When a product is in the introductory stage of the product life cycle, there is very little latitude in setting the initial price since consumers still don't know what the product can really do.
B. A company has more latitude in setting an initial price if the product is in the introductory stage of its life cycle.
C. The greater the number of products in a company's product line, the less the product features of similar products can affect price.
D. The newest addition to a company's product line should always have the highest price in order to maintain the value of existing brands.
E. To avoid cannibalization, the newest product addition to a company's product line should never have a price lower than the other offerings in the line.
Answer
This answer is hidden. It contains 127 characters.
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