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Question
Which of the following statements regarding segmentation bases is most accurate?
A. The identification of demographic variables is more objective than the identification of psychographic variables, which is more subjective.
B. Marketers should use segmentation bases in this order to reduce potential costs: behavioral, demographic, psychographic, and geographic.
C. The identification of psychographic variables is more objective than the identification of demographic variables, which is more subjective.
D. Behavioral segmentation is based primarily on personality.
E. Psychographic segmentation is based primarily on product features.
Answer
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