Question


Which of the following statements regarding supply chain customer service is most accurate?
A. The output of a supply chain is measured in total units sold.
B. Customer service must be balanced against total logistics cost factors.
C. The output of a supply chain is measured either in total units sold or total number of customers served.
D. A firm's goal should be to provide superior customer service regardless of costs.
E. Customer service is the responsibility of marketing channel members and not the supplier network.

Answer

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