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Question
Which of the following statements regarding the place element of services is most accurate?
A. Place has little impact on the marketing of services because there are so many intermediaries from which a consumer may choose.
B. The distribution site and the service provider are the intangible components of the service.
C. Place is an especially important factor because of the inconsistency between the service and the service provider.
D. As competition grows in service industries, the value of convenient distribution is being recognized.
E. Technology is an effective way to bring services to the customer, but only if the consumer is a new user; otherwise, the disadvantages outweigh the benefits.
Answer
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