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Question
Which of the following statements regarding the promotional mix is most accurate?
A. For maximum impact, funding for promotions should be equally divided among the five elements of the promotional mix.
B. The promotional mix can be influenced by the target audience for the promotion, the stage of the product's life cycle, the characteristics of the product, the decision stage of the buyer, and the channel of distribution.
C. Regardless of which other elements are selected, advertising must be included in every promotional decision in order for an IMC campaign to be successful.
D. Decisions regarding the promotional mix should be left to each manager in the marketing department who knows best direction what to do for his or her own specialty.
E. It is not necessary to have a coordinated goal for an IMC campaign provided each department has a goal of its own.
Answer
This answer is hidden. It contains 187 characters.
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