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Question
Which of the following terms means standing in the shoes of a stakeholder and asking how a proposed decision might impact that stakeholder?A.Corporate espionage
B.Ethical dilemma
C.Cultural relativism
D.Moral imagination
E.Moral courage
Answer
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What is meant by translation exposure?
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Which of the following is true of the barriers to international communication?
A.Noise tends to increase the probability of effective communication.
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C.Many international businesses try to promote positive source effects by deemphasizing their foreign origins.
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According to research, when do consumers usually use the country of origin as a cue when evaluating a product?
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D.When a limited number of messages compete with each other for consumers' attention
E.When a firm resorts to personal selling instead of mass media advertising