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Question
Which of the following was not an action taken by Green Mountain Coffee in an effort to manage its reputation?a. Utilizing high-quality Arabica coffees
b. Building a corporate culture open to employee ideas and concerns
c. Implementing roasting standards that maximize taste and flavor differences between coffees
d. Publicly ridiculing other coffee manufacturers for poor quality and unethical harvesting procedures
e. Using fair trade certification on qualified coffees
Answer
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