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Question
Which statement about capital requirements in franchising is not true?A.Franchisees pool monies to lower the costs for advertising and sales promotion.
B.Most franchisors will offer managerial assistance on the basis of need upon the start of the franchisee.
C.Newsletters and other publications reflecting new ideas and developments are continuously sent to franchisees.
D.The franchisee has to spend resources to establish the credibility of the business.
Answer
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A narrow scope strategy reduces the risks associated with competition.
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A narrow scope strategy is better than a broad scope strategy in an environment high in uncertainty.
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First movers suffer a cost disadvantage as they are not able to move down the experience curve.
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B.Securing access to supply of key resources
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A.customer switching costs.
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C.resource costs.
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The U.S. Chamber of Commerce and Small Business Development Centers are good places to get information and assistance in starting a new business.
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A.Parameter analysis
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