Question

Which statement is true about qualitative research?

A) It provides a marketer with responses that can be presented with precise estimations.

B) It includes recording consumers' first impressions about products.

C) It usually involves asking respondents to select a response from a set of choices.

D) Data from qualitative research can be easily summarized in percentages, averages, or other statistics.

E) It is generally associated with survey research that involves yes/no questions.

Answer

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