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Question
Which type of marketing research addresses who, what, when, where, why, and how questions?a. causal research
b. exploratory research
c. descriptive research
d. proscriptive research
Answer
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Related questions
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Sketch an example of each of the following (be sure to label everything clearly):
a. table
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c. line graph
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Any material that is too technical or too detailed should go in the element of the research report called the _____.
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The arrangement of the parts of a research report needed to create a good report is known as the ______.
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Which of the following contain the captions for the rows of a table?
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The findings of the study should be presented in the ________ section.
a. results
b. recommendations
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b. executive summary
c. body
d. all of these choices
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The bannerhead heads of a table contain the captions for the columns of the table.
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The total mean is the mean of a variable over all observations.
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When no direction of a relationship is stated in the hypothesis, a one-tailed test is appropriate.
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The independent samples t-test tests the differences between means taken from two independent samples or groups.
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A cross-tabulation is a simple way to describe the relationships between two groups.
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The type of measurement, the nature of the comparison, and the number of groups to be compared influence the statistical choice.
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List the steps in interpreting a multiple regression model.
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Explain what a Z-test for comparing two proportions is and the appropriate hypothesis.
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The _____ is the mean of a variable over all observations.
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One way to interpret the meaning of the results of the t-test is to focus on the ________ and the group means.
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When a researcher needs to compare means for a variable grouped into two categories based on some less-than interval variable, a(n) _____ test is appropriate.
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Practically speaking, what is the first thing a researcher should do when interpreting ANOVA results?
a. examine the actual means for each group
b. determine the between-groups variance
c. examine the total variance
d. check whether or not the overall model Fis significant
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The key statistical test for an ANOVA model is the _____.
a. c2test
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Which of the following is the sum of differences between the group mean and the grand mean summed over all groups for a given set of observations?
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In a study comparing the means of two groups in which there are 45 males in Group 1 and 37 females in Group 2, the degrees of freedom for this study when using the t-test for the difference between means is:
a. 84
b. 80
c. 82
d. 160
Q:
In using the t-test to compare the means of two groups, the degrees of freedom are calculated as _____.
a. n1 - n2- 2
b. n1+ n2- 2
c. n1x n2-2
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Compare and contrast exploratory, descriptive, and causal research. Which approach is the best?
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Checking the data collection forms to correct omissions, illegibly written responses, and the consistency of answers is called ______.
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Any procedure that involves selecting a small number of people who are part of a larger population of people is called ______.
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Information from a marketing research study conducted by the company last year assessing consumers' attitudes toward the company's brands is an example of ______.
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The application of computation, summarizing, and reasoning to understand the gathered information is called _____.
a. data transformation
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a. analyzing the data
b. editing the data
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a. obtrusive method
b. unobtrusive method
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All of the following are examples of an observation study EXCEPT ____.
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b. a cable laid across the street that records the number of cars that pass a certain intersection
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