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Question
Which type of scale has respondents describe their attitude using a series of bipolar rating scales?a. Likert
b. constant-sum
c. semantic differential
d. Thurstone
Answer
This answer is hidden. It contains 1 characters.
Related questions
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When an experiment is conducted on the premises of a marketing research organization, this is an example of a _____.
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Discuss how marketing researchers apply the scientific method when conducting marketing research.
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