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Question
While many commercials that use humorous appeals gain the attention of the audience, they
A. may lose their effectiveness in varying degrees across cultures if used in a global campaign.
B. contain no information to help consumers.
C. do not appeal to either men or women.
D. are best used over the long term to generate feelings of nostalgia.
E. don't appeal to the Generation Y cohort.
Answer
This answer is hidden. It contains 246 characters.
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