Question

While many economic indicators have been negative during the first half of 2009, the Wall Street Journal recently reported that U.S. retail sales were actually up in April. In fact, the performance of 61% of the retailers in the study topped analysts' expectations. If Costco used this report as factor in their expansion plans they would be using _____ data.
a. secondary
b. primary
c. dichotomous
d. convenience
e. observation

Answer

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